Marina Abramović is a Serbian conceptual and performance artist. Her work explores body art, endurance art, the relationship between the performer and audience, the limits of the body, and the possibilities of the mind. Being active for over four decades, Abramović refers to herself as the "grandmother of performance art". She pioneered a new notion of artistic identity by bringing in the participation of observers, focusing on "confronting pain, blood, and physical limits of the body". In 2007, she founded the Marina Abramović Institute (MAI), a non-profit foundation for performance art.