The Golden Age of Argentine cinema, sometimes known interchangeably as the broader classical or classical-industrial period, is an era in the history of the cinema of Argentina that began in the 1930s and lasted until the 1940s or 1950s, depending on the definition, during which national film production underwent a process of industrialization and standardization that involved the emergence of mass production, the establishment of the studio, genre and star systems, and the adoption of the institutional mode of representation (MRI) that was mainly—though not exclusively—spread by Hollywood, quickly becoming one of the most popular film industries across Latin America and the Spanish-speaking world.