While trying to raise money to prevent his car from being repossessed, George is attracted to Lola, a Frenchwoman who works in a "model shop", an establishment that rents out beautiful pin-up models to photographers. George spends his last twelve dollars to photograph Lola, and discovers that she is as unhappy as he.
Model Shop is a 1969 romantic drama film written, directed and produced by Jacques Demy, starring Anouk Aimée, Gary Lockwood and Alexandra Hay, and featuring a guest appearance by Spirit who recorded the accompanying soundtrack. Demy made Model Shop, which was his first English-language film, following the international success of his film The Umbrellas of Cherbourg (1964). Aimée reprises the title role from Demy's 1961 French-language film Lola.