World War Shoe: Adidas v Puma
This series explore how these juggernaut sportswear companies changed an industry and influenced sports and popular culture. The series will reveal the often surprising extent of the competition between these two companies over time, and how that rivalry drove innovation and global expansion, and ultimately allowed room for the emergence of Nike.
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This series explore how these juggernaut sportswear companies changed an industry and influenced sports and popular culture. The series will reveal the often surprising extent of the competition between these two companies over time, and how that rivalry drove innovation and global expansion, and ultimately allowed room for the emergence of Nike.
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