"I've Gotta Be Me" is a popular song that appeared in the Broadway musical Golden Rainbow, which starred Steve Lawrence and Eydie Gormé. It opened in New York City at the Shubert Theatre on February 4, 1968, and closed just under a year later, on January 11, 1969. The music and lyrics for the musical were composed and written by Walter Marks in 1967; the production featured a book by Ernest Kinoy. This song was listed in the musical as "I've Got to Be Me" and, at the end of the first act, it was sung by Lawrence's character, Larry Davis. Lawrence released it as a single in 1967, and hit #6 on the Billboard Easy Listening chart the following year, with little or no support from traditional Top 40 radio.