Touda is a sheikha (traditional singer and dancer) who performs in dingy bars to make ends meet. But Touda has a passion. She struggles for her art to be recognized and to ensure a better future for her deaf-and-mute son Yassine.
Everybody Loves Touda is a 2024 Moroccan drama film directed, co-written and co-produced by Nabil Ayouch from a screenplay he wrote with Maryam Touzani. The film stars Nisrin Erradi as a young singer who dreams of becoming a traditional Moroccan folk singer and moving to Casablanca for greater recognition and a better life for her son. It is a co-production between Morocco, France, Belgium, Denmark, the Netherlands and Norway.