Herb Alpert Is...
From the success of Herb Alpert & The Tijuana Brass, through the founding of A&M Records, to giving away more than $150 million to arts and education programs across the country, we’ll witness the humanity and the humility inherent in everything he does, as well as come to understand the power of creativity to entertain, inspire, heal and transform.
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Herb Alpert is an American trumpeter, pianist, singer, songwriter, record producer, arranger, conductor, painter, sculptor and theatre producer, who led the band Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss.
