Professional Sweetheart
Radio singer Glory Eden is publicized as the ideal of American womanhood in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail, who turns out to be a hayseed.
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Professional Sweetheart is a 1933 American pre-Code romantic comedy directed by William A. Seiter from a screenplay by Maurine Watkins. It stars Ginger Rogers in her first film for RKO Radio Pictures, with Norman Foster, ZaSu Pitts and Frank McHugh. The film is a satire of the radio industry; since it is pre-code, Rogers spends some of her time in high heels, stockings, and a slip.
