What started out as an inside joke amongst two self proclaimed weirdos in Ft. Worth, Texas soon becomes much more than they bargained for. Frustrated by the rising consumer-driven culture, out-of-work pals Douglass St. Clair Smith and Steve Wilcox decide to turn their conservative southern ideology on its head and invent a new religion all their own. Spurred on by the overreach of religion and zealous televangelists of the day, the pair concoct religious monikers (Reverend Ivan Stang and Dr. Philo Drummond), a newly minted prophet (J.R. "Bob" Dobbs), and devise a crusade to expose the conspiracy of normalcy by using humor as the ultimate weapon.
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The Church of the SubGenius is a parody religion that satirizes better-known belief systems. It teaches a complex philosophy that focuses on J. R. "Bob" Dobbs, purportedly a salesman from the 1950s, who is revered as a prophet by the Church. SubGenius leaders have developed detailed narratives about Dobbs and his relationship to various gods and conspiracies. Their central deity, Jehovah 1, is accompanied by other gods drawn from ancient myth and popular fiction. SubGenius literature describes a grand conspiracy that seeks to brainwash the world and oppress Dobbs's followers. In its narratives, the Church presents a blend of cultural references in an elaborate remix of the sources.