The Met Gala, formally called the Costume Institute Benefit, is the annual haute couture fundraising festival held for the benefit of the Metropolitan Museum of Art's Costume Institute in Manhattan. The Met Gala is popularly regarded as the world's most prestigious and glamorous fashion event. Attendees are given the opportunity to express themselves through fashion, often producing elaborate and highly publicized outfits inspired by the evening's theme and broader cultural context. The event is known as "fashion's biggest night", where "haute couture intersects with history to create the ultimate cultural moment – all in the name of art"; an invitation is highly sought after. Personalities who are perceived to be culturally relevant to contemporary society amongst various professional spheres, including fashion, film, television, music, theater, business, sports, tech, social media, and politics, are invited to attend the Met Gala, organized by the fashion magazine Vogue.